Which department store created “Rudolph the Red-Nosed Reindeer”?
– Sears, Roebuck and Company
– Montgomery Ward
– J. C. Penney
Answer: A copywriter named Robert L. May first invented the oddball reindeer in 1939 as a marketing gimmick for Montgomery Ward’s holiday coloring books. May considered naming the reindeer “Rollo” and “Reginald” before deciding upon using the name “Rudolph”. His nose wasn’t originally going to be red. A red nose was viewed as a sign of sign of chronic alcoholism, and Montgomery Ward didn’t want him to seem like a drunkard. Good thing they changed it. “Reginald, the blue-nosed reindeer” doesn’t have quite the same ring.
Montgomery Ward is the name of two historically distinct American retail enterprises. It can refer either to the defunct mail order and department store retailer, which operated between 1872 and 2001, … Wikipedia
Ceased operations: June 2001
Headquarters: Madison, Wisconsin, United States
Brands: Riverside; Airline; Powr-Kraft
Founder: Aaron Montgomery Ward
Parent organization: Colony Brands, Inc.