What fish was given the more appealing name, “Chilean sea bass” to attract American consumers?
Answer: Have you ever tasted Patagonian toothfish? Chances are, you have — only when you ate it, it was called Chilean Seabass. The name “Chilean Seabass” was invented by a fish wholesaler named Lee Lantz in 1977. He was looking for a name that would make Patagonian toothfish sound attractive to the American market. It may seem odd that a fish’s name was changed to make it sound more appealing, however it is actually more common than you may think. Monkfish was originally called Goosefish, Sea Urchin used to be called Whore’s Eggs and Orange Roughy was Slimehead.
The Patagonian toothfish, Dissostichus eleginoides, is a species of cod icefish found in cold waters between depths of 45 m and 3,850 m in the southern Atlantic, Pacific and Indian Oceans and Southern …
Scientific name: Dissostichus eleginoides
Higher classification: Dissostichus
Did you know: There are two species of toothfish: the Antarctic toothfish (Dissostichus mawsoni) and the Patagonian toothfish (Dissostichus eleginoides). antarctica.gov.au