What is the most popular non-chocolate Easter candy in the United States?
For more than two decades, no other non-chocolate Easter-themed candy has successfully competed with Peeps. Favored by children and adults alike, each spring sees more than 1.5 billion Peeps purchased and consumed around Easter. The original Peeps were yellow chicks, and these are still the favorite. Yellow bunnies come in second on the most popular color/shape combination list, and pink comes in second on the preferred color chart. The Rodda Candy Company began automating the Peeps production process in 1953. Source: MentalFloss.com