Which frozen food company has featured a bearded fisherman in its logo since 1905?
Answer: Gorton’s (also known as Gorton’s of Gloucester) was established in 1849 and produces fish sticks and other frozen seafood. The company’s bearded fisherman wearing a yellow rain slicker and hat has become an iconic marketing symbol, and ads through the years have frequently urged consumers to “Trust the Gorton’s fisherman.” According to Gorton’s, the Fisherman represents “the unwavering dedication of hundreds of fishermen past and present whose lives have centered around a passion for great seafood…”
Gorton’s of Gloucester is a subsidiary of Japanese seafood conglomerate Nippon Suisan Kaisha, Ltd., producing fishsticks and other frozen seafood for the retail market in the United States. Wikipedia
Headquarters: Gloucester, Massachusetts, United States
Key people: Judson Reis, CEO
Parent organizations: Nippon Suisan Kaisha, Nippon Suisan (U.S.A.), Inc.